If you are interested in anything that
improves the customer experience - like usability, accessibility,
ergonomics, HCI, GUI design, prototyping, testing, customer
requirements gathering, or anything else - please come
to the next Austin UPA meeting.
Who are We?
Austin UPA is the Austin chapter of
the national Usability Professionals Association
Austin UPA members are professionals
who make usability an important part of
their work
Austin UPA's mission is to help people
achieve their goals through the use of
well-designed and usable products.
Douglas K. van Duyne, co-author
of "The Design of Sites" and NetRaker
President & CEO, has written a book of
Website templates for a wide variety of sites
that will please beginners and experts alike.
These "patterns" can help provide
the conceptual leap of inspiration from information
design to interface design. Read more about
the book and the concept here: www.designofsites.com
ROI Analyses - Recent Examples from
the Field
Jim McKinley, smartprice.com;
Sue Milam, MyDocOnline; and Marianne
Radding, Perceptive Sciences Corp discussed
how they plan and measure the impact of changes
to the user experience for their company's core
products and services. They addressed both their
particular situations and their philosophies about
ROI analysis.
August Meeting
Thanks to Sharon Harap and Mike
Skrapits. We had a lively introduction and discussion
of the the similarities and differences between
Market Research and Usability methods. Interested
in the materials?
July Meeting
In July we had an enlightening
discussion on search engines and how to work your
site into their scheme of the world.
